A fashion accessories brand wanted to boost online sales but wasn’t seeing results from their previous ad efforts. Their audience targeting was too broad, and the creatives lacked consistency with their brand. We stepped in to refine their ad strategy—starting with detailed audience segmentation and eye-catching visuals tailored to each group. Through A/B testing, retargeting, and platform-specific content (especially for Instagram and TikTok), we significantly reduced their cost-per-click and doubled their return on ad spend within six weeks.